Located on the Fox River in Outagamie County, Appleton, Wisconsin has a rich history and culture that will make you feel right at home. From its days as an important port of entry for trade goods during the 19th century, to its 20th century rebranding as “Wisconsin’s Paper Valley” due to its booming paper industry, Appleton boasts strong ties to American heritage. Appleton’s economic and tourism outlook paints a powerful picture of progress, prosperity, and potential. Placed in the heart of Wisconsin with easy access to larger cities like Milwaukee, Appleton has become a prime spot for both business and leisure travelers alike. From its burgeoning businesses that draw entrepreneurs from around the world to its growing list of attractions such as Fox River Mall and Hearthstone Historic House Museum- you can be sure there is something here for everyone!
The economic outlook for Appleton is strong and tourism continues to be on the rise, making it an attractive destination for those looking to visit or move here. The local government actively promotes events and festivals throughout the year to encourage visitors from other parts of America and abroad. In addition, generous tax incentives further attract investment into the town which results in more jobs and increased spending on infrastructure projects.